Loading... Please wait...I am constantly asked the question: “Why is customer service so consistently poor?” Most often, it’s posed as a rhetorical question, asked merely for effect with no answer expected. But it is not a rhetorical question. It is a legitimate question and, in this book, I will answer it based on more than 25 years of experience in the hospitality industry. The book identifies three universal truths of exceptional customer service as well as seven simple behaviors that, when understood and practiced by managers and frontline employees, will elevate customer service from ordinary to extraordinary - guaranteed.